The FAQs

CORE SKILLS

Art Direction • Integrated Campaigns • Brand Identity Systems • Concept Development • Digital & Social Campaigns • Experiential Design • Visual Storytelling • Cross-Functional Collaboration • Creative Strategy • Production Oversight

EXPERIENCE

Partner | SOR Branding | Mar 2024 – present | New York

  • Lead creative direction and brand strategy across client engagements, developing distinctive identities and multi-channel campaigns.

  • Designed full brand system for SOR Branding, including logo, website, and marketing materials.

  • Developed event and promotional collateral for hospitality and nonprofit clients, including large-scale awards programming and campaigns.

  • Drive new business creative and pitch development.

Freelance Designer | BCAT (Brooklyn Ceramics Art Tour) | May 2024 | Brooklyn

  • Concept and design promotional materials to increase visibility and attendance for annual arts event.

  • Designed and produced print map and supporting campaign assets.

Creative Equals’ Creative Comeback NYC | January 2024 | New York

  • Concepted and designed experiential campaign for Smirnoff (Diageo), recognized as Best “In Bar Experience”.

  • Collaborated in intensive workshop with partners including Adobe and D&AD.

Sr. Art Director | Dentsu Creative | Jun 2014 – May 2023 | New York

  • Led concept development and execution for integrated campaigns across TV, OLV, social, digital, and OOH.

  • Delivered national campaign work for brands including Subway, Northrop Grumman, Crayola, and Burt’s Bees.

  • Contributed to campaign for Procter & Gamble’s Microban 24, scaling from test market to national rollout.

  • Collaborated with cross-functional teams including strategy, production, and external partners (directors, animators, developers).

  • Mentored junior creatives and helped build campaign systems across channels.

Graphic Designer | Delete Blood Cancer | Nov 2013 – Jun 2014 | New York

  • Designed multi-channel campaign materials supporting donor registration and fundraising efforts.

  • Simplified and redesigned medical and internal documents to improve usability and brand consistency.

Freelance Designer| Selected Clients | New York

Worked with nonprofit organizations, museums, financial institutions, and creative agencies to develop marketing campaigns, event materials, digital assets, and brand identities.

Selected projects included:

  • Marketing materials and annual awards publications for the HSMAI Greater New York Chapter.

  • Brand identity development for Agency O'C.

  • Exhibition graphics for the New-York Historical Society.

  • Digital campaign assets for Amalgamated Bank and Capital One.

AWARDS

Gold Addy Awards – Best Social Media Campaign and Best Online Interactive Campaign 2023 –“Overheard at Northrop Grumman”

15th Annual Shorty Awards (2023) – Winner in Business to Business, Branded Series. Audience honor in Business to Business, Branded Series– “Overheard at Northrop Grumman”

TECHNICAL SKILLS

Adobe Photoshop • Illustrator • InDesign • Premiere Pro • Microsoft Office • Google Workspace • Canva • Social Media Platforms • Constant Contact (working knowledge) • Basic Website Content Management

EDUCATION

Parsons The New School for Design: AAS, Graphic Design
Binghamton University: BA, Art History