I, Jen Katz, bring a unique blend of creativity, strategic thinking, and a keen understanding of visual communication to the table. My journey began with a profound love for art, leading me to earn a Bachelor's degree in Art History—an exploration that laid the foundation for my deep appreciation of aesthetic nuances and cultural influences.

Armed with an Associate of Applied Science degree in Graphic Design, I have seamlessly blended my artistic roots with the technical precision demanded by the advertising industry. Throughout my career, I've had the privilege of collaborating with diverse teams and brands, transforming ideas into compelling visual narratives that resonate with audiences.

WHAT SETS ME APART…

Strategic Creativity: My approach to art direction is not just about creating visually stunning pieces but strategically aligning them with the brand's message and objectives.

Innovative Problem-Solving: Whether it's a tight deadline or a complex creative challenge, I thrive on finding innovative solutions that exceed expectations. In today's ever-evolving creative landscape, I pride myself on my adaptability and innovative mindset. I am always eager to explore new technologies, emerging trends, and unconventional ideas to keep our creative work fresh and engaging.

Cultural Insight: A background in Art History has instilled in me a deep understanding of cultural influences, enabling me to create designs that resonate across diverse audiences.

Proven Creative Leadership: Throughout my career, I've partnered with cross-functional teams to develop integrated campaigns, brand identities, and visual storytelling that connect with audiences across digital, social, experiential, and traditional channels. From national advertising campaigns for brands like Subway, Northrop Grumman, Burt's Bees, and Procter & Gamble to branding initiatives for nonprofits and cultural organizations, I enjoy transforming complex ideas into thoughtful, engaging creative experiences. I'm at my best collaborating with writers, strategists, producers, and fellow designers to bring strong concepts to life from initial idea through final execution.

I'm energized by opportunities to solve creative challenges, build meaningful brands, and create work that resonates with people. Whether developing a campaign, crafting a visual identity, or designing communications that inspire action, I bring curiosity, strategic thinking, and a passion for collaboration to every project. I'm always excited to connect with people who believe great design and storytelling can make a lasting impact.